Senior Brand Manager

Responsibilities : 

• Develop, implement, and manage comprehensive brand strategies that align with the company’s vision and business goals—covering short, medium, and long-term plans.

• Define brand positioning, values, and messaging to create strong market differentiation and brand equity.

• Lead marketing campaigns across multiple channels (digital, social, print, etc.) that move the market and drive consumer engagement.

• Conduct market research to understand consumer behavior, market trends, and competitors, translating insights into effective brand initiatives.

• Collaborate cross-functionally with Sales, R&D, Factory, and other departments to ensure brand consistency and integrated execution.

• Analyze financial impact of brand activities and identify opportunities to maximize revenue.

• Apply strong commercial acumen and data-driven decision making to deliver tangible business results.

Qualifications : 

• Bachelor’s or Master’s degree in Marketing, Communications, or a related field.

• Minimum 4 years of experience in brand management or marketing at Manager level, preferably in a multinational FMCG environment.

• Proven ability to lead strategic brand work, backed by deep consumer insight and market understanding.

• Curious, agile, and passionate about innovation with a strong drive to make real impact.